People are checking you out online, and you need to know how to write a professional bio you want them to see. More than 70 percent of hiring managers use social media to screen candidates. About half report using Google searches to learn about potential employees and say they wouldn't hire someone if they couldn't find them online. And … [Read more...]
How to Get More Twitter Followers
There are 241 million active users on Twitter each month, according to the social media site's own reports. This statistic alone should be enough for social media marketers and content managers to recognize the value of Twitter. The problem is not whether or not people are using Twitter. There's no question that they are, to the amount of 500 … [Read more...]
How to Write a Professional Twitter Bio
Can you establish your professional brand in 160 characters or less? If you have a Twitter account, you already have. And, if you're anything like me, you didn't put much thought into writing your Twitter bio. You probably just thought of it as a necessary evil to getting on with the fun of tweeting and sharing. Plus, it's difficult to write … [Read more...]
Why Blog?
I probably looked at him like he'd morphed into a unicorn. My dissertation adviser heard about this blog and wondered out loud how I managed to find time to post on it daily. It was a legitimate question. I am a full-time professor, collegiate media adviser and doctoral candidate, on top of that, I have two active preteen children. It's logical … [Read more...]
Book Review: Platform #100Books
I hate the feeling of wanting to write something, but knowing before you even start that it can't possibly be good enough. It doesn't happen to me often, but when it does, it's paralyzing. I read Michael Hyatt's book, Platform: Get Noticed in a Noisy World, back in January. It was one of the first books I read for my 100 Book Reading … [Read more...]
Career Advice: Work Beyond Your Job Description
One of the first things I did when I became a collegiate media adviser was write a publications manual, complete with job descriptions for the staff. Honestly, I was surprised job descriptions didn't exist. It seemed counter not to provide employees with clear expectations of their roles. They aren't mind readers, after all, and I certainly had … [Read more...]